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目標時間
■2分19秒
音声
noitqmurenos baya
1 Social norms are unwritten rules that govern the way that people
behave within a society or group. These norms provide stability in
the long run, preventing the society from decaying into chaos, and
ensuring that even monumental change happens slowly. But they also
5 strongly influence individuals to conform to society. For instance,
one study in the 1950s showed this very clearly. New students at a
university were randomly assigned to live among either conservative
students or liberal students. The researchers observed that these new
students gradually adapted their values and beliefs over time to fit the
10 norms of their surroundings.
2 Other studies have shown that people followed group norms
even when they had direct evidence that contradicted the norm. For
example, in one study, people were asked to estimate the length of a line
drawn on a piece of paper. People's estimates followed a group norm
Soini insmye daug goland
that the group
15 even in cases when people could see with their own eyes
was wrong.
301
10 aniq
3 Social norms often stifle creativity in groups. To the extent that
creativity is the result of "thinking outside the box," groups do not
normally reward creative individuals, but instead ignore them or
20 even push them out of the group completely. This often works to the
businesses who strive to attract creative talent to
detriment of many
their organization only to see them become unproductive under the
pressure of conformance to norms.
To O do (233 words)
bonaq otaqisins 125 St.
