(a) Advertising targets children as never before. These days $3
billion is, spent annually on advertising, that is directed at kids-
more than 20 time the amount a decade ago.
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(b) Technology also contributes, to the erosion of parental authority.
Video games are about letting kids, manipulating reality, which
means that when they get up at last from the console, the loss of
power is hard to handle.
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(c) A full, analysis of the situation will, be postponed to the end of
this chapter, but it seems worth, to note that the evidence actually
suggests the opposite.
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