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Mickey Saves Walt
アブ アイワークス
In 1928, Walt Disney and illustrator Üb Iwerks
dreamed up a new character they called Mickey Mouse.
Before long Walt received requests to use Mickey on toys
まんが
and clothing. Making animated cartoons was an expensive
5 business, and Walt was always short of money. So Walt
広告
hired Kay Kamen, an advertising specialist, to take charge
契約
技術供与
MATER
of licensing. Kamen set up licensing deals with various
適
manufacturers. He allowed high-quality merchandise to
carry Disney designs and the Disney name for a fee. Soon
10 department stores had many products with pictures of
-
~を考え出す
before long
be short of
~が不足してい
take charge
を担当する
merchandise
for a fee
Test You
A Overvie-
Read the pa
1. Walt Dis
2. It was W
3. Kamen
4. Custom
5. Walt us
B Focus
Read the
