Course Introduction
With the ever rapid changes in information technology, for those who would
be on the cutting edge of developments, it is of prime importance to have a
solid view of the dynamics of mass communication as well as of the
historical, social, and cultural context of the media. That is exactly what
Introduction to Mass Communication proposes to offer.
We will begin the course with a brief look at the nature and history of mass
communication, emphasizing the cultural parameters in which it has evolved.
We will then delve into the nature and impact of the media, beginning with
the print media in which we will focus our attenti.
