20 3 In 1933, Ueshima founded a company, Ueshima Tadao Shoten, dealing in imported food products such as butter and jam. A few years later, Ueshima first tried coffee in Kobe. He was amazed at the taste, beginning his lifelong fascination with the drink, and eventually he decided to start a coffee business. Things went well until the beginning of World War II, 5 when the importation of coffee was banned by the government. 4 After the war was over, Ueshima was ready to start importing coffee In 1050 ---L TOO 11. ----